This 1978 Honda Civic ad includes all the essentials of a great family car commercial including a peppy everyday car on sunny roads and a young family in need of a ride. Over the past 40+ years, Honda has made a great many cars, but private owners still hang on to their classics.
Many truly did love the original Honda Civic. I’d expect everybody has some nice story including this little car. It might have been a first new car, a friend’s weekend go home machine in college, a parent’s well-loved car. The Civic picked us up from school, took us camping, drove away from churches with tin cans tied to its bumper and a “Just Married” sign hung in the back window. It went on exceptionally long road trips, got wrenched on by backyard mechanics, got smashed up in traffic, got sent to the wreckers or sold to a friend. But in the end if the rust did not beat the Civic down, it just kept on purring.
